ListCtrl -- how to set an item's text attributes =within= a report column?

I am using a ListCtrl in report mode, and need to be able to set list
items’ text attributes =within= a column.

E.g., I might want an item’s text in a given column look like
this: “This is really
nice.”

How do I accomplish that? I’m hoping to be able to stay with a
ListCtrl and not have to switch to, say, a Grid control. Apart from
within-report-column text attribute setting, the ListCtrl is doing
everything else that I need.

Bob